Melissa's love of Marketing began as an undergraduate at Lehigh University with a tour of the Crayola factory in nearby Easton, PA for a project.   Upon graduation, pounding the pavement in New York, she landed her first job in Media Planning at an advertising agency working on an array of packaged goods accounts including Abbot Labs and Unilever.

Several years later, the client side beckoned and Melissa moved into brand management.  It is here where a passion for consumer promotions developed.  Coordinating numerous cross promotion campaigns and learning the logistics of contest and sweepstakes law (there is a difference).  In 1997 she launched The Promotion Pipeline.

The Promotion Pipeline has built a loyal client base over the years working with AMC and WEtv networks and The Hain Celestial Group's portfolio of natural and organic foods brands (Earth's Best Baby Food, Terra Chips, Spectrum Culinary Oils, etc...), Firehook crackers and RISE Brewing Co nitro cold brew coffee.

More recently, The Promotion Pipeline has expanded into healthcare working with PM Pediatric Care to launch its Behavioral Health service line, CCRM Fertility on clinic expansion and Hill Valley Healthcare senior living facilities.  The company's success is grounded in results driven marketing campaigns and client relationships.